Autumn Winter 2022 collection reflects our desires to reunion with friends and family like we used to do which has been impacted by Covid in the past two years. Aiming to deliver a positive message to our community, the collection was inspired by the joy and intimacy of ‘after-part’ where both style and wearers are more relaxed, and true to themselves.
Iconic elements from 80s party glamour such as jewel colour tone, shimmering fur and leopard prints, glittering chandelier and gothic wallpaper have been blended into fabric and pattern design, which many have been reinterpreted in relaxed and sportswear inspired silhouettes that can be worn from day to night.
If the collection is a Party, the theme is defined by the values Heurueh stands for: positive, inclusive, and caring the environment we all live through. While we continue exploring alternatives to fur and sustainable fabrics, the ‘RECYCLE PARTY’ slogan makes a bold statement of our commitment to the community.